Expands Existing Deployment by Adding Over One Million New Subscribers
Front Porch Inc., the worldwide leader in direct-to-the-browser messaging for broadband Internet providers, today announced that a major Asian telco increased traffic to its popular content portal by delivering a customized version of the website using Front Porch’s patented messaging and online advertising solution. The telco improved advertising response rates and generated substantial new revenue by combining Front Porch’s unique solution with existing display and text ads. Advertiser’s click-thru rates soared seven-fold over the previous benchmark.
In addition to increasing portal traffic and revenue, Front Porch expanded its existing deployment by over one million new broadband subscribers. Because Front Porch’s solution deploys out-of-path of Internet traffic, the telco experienced a fast and easy multi-million subscriber ramp up with no network downtime or negative impact to subscribers.
Internet providers need to increase revenue
“In today’s tough economy, Internet providers need to increase revenue now more than ever before. Our customers experience increased portal traffic, improved results and higher revenue with no risk to the network or negative impact to subscribers. We’re thrilled about our customers’ success and the increased interest we’re seeing worldwide,” stated Raul Vaughn, Front Porch Vice President of Asia and Emerging Markets.