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London,
UK – September 26, 2007 – free-hotspot.com,
Europe’s largest free wi-fi network, has announced
today they have implemented Front Porch’s Behavioral
Targeting technology to improve display ad targeting
and increase ad revenue.
The new technology provides real-time optimization
of content delivery across any site on the Internet.
Front Porch’s advanced behavioural, contextual,
geographical, and consensual targeting enables ad
networks to deliver more relevant and higher-value
ads. More powerful than site-based ad delivery or
search-based profiling models, Front Porch’s
advanced Behavioural Targeting solution increases
revenue for ad networks and advertisers, improves
the user experience, and drives new revenue for Internet
providers.
Dan Toomey, CEO of free-hotspot.com,
explained, “Our
users don’t see more ads, just more relevant
ads. Advertisers get better results. We
get a new source of revenue. Everyone wins
with this new technology.”
Ad networks can deliver content across Front Porch’s
worldwide footprint of installations with all types
of Internet provider partners. Front Porch’s
sophisticated targeting, scheduling and display features
support delivery to networks ranging from small community
networks to the largest carrier-grade networks in
the world.
About Front Porch, Inc.:
Front Porch, Inc. is the worldwide leader in advertising
and customer messaging solutions for Internet providers.
Our solutions are deployed worldwide in wireless,
cable, telco, and other Internet Service Provider
networks, including publicly-listed Internet providers
in five countries, free-hotspot.com, and JiWire’s
Mobile Broadband Advertising Network. Installation
venues also include wireless hot zones, conferences,
airports, coffee shops, shopping malls, train stations,
resorts, universities, commuter hubs, sports centers,
and tourist attractions. Front Porch is a privately-held
company founded in 1998. Front Porch served over
4.6 Million subscribers in 2005 and served over
7.5 Million subscribers in 2006. See www.frontporch.com.
About free-hotspot.com:
free-hotspot.com operates the world’s largest
free wireless network with over 2000 FREE HotSpot
locations in 18 countries throughout Europe. The
company’s HotSpots are located in hotels, cafés,
restaurants, pubs, petrol stations and other public
venues. To gain access to free-hotspot.com’s
free wireless Internet service, users agree to watch
a Sponsor advertisement. For this innovation, free-hotspot.com
received the prestigious WBI (Wireless Broadband
Innovation) Award for Best Public Wi-Fi Product 2006.
free-hotspot.com supports an active user community
and provides free wireless Internet service to around
300,000 people each month. The company operates the
industry’s most comprehensive directory of
free HotSpots which currently lists more than 20,000
free wireless internet locations worldwide. To learn
more about the free HotSpot programme or to find
the free HotSpot nearest you, please visit: www.free-hotspot.com.
Front Porch, Inc. - Contact Information:
Pete Dineley
Vice President of Europe, Middle East & Asia
(EMEA)
Front Porch, Inc.
London, UK
(44) 1252- 357808
pdineley@frontporch.com
free-hotspot.com - Contact Information:
Dan Toomey
CEO
free-hotspot.com
(877) 765-1385
dan@free-hotspot.com |
