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New Advertising Formats to
Increase Advertising Revenues for WISPs in JiWire
Mobile Broadband Advertising Network
BOSTON, Mass., MUNIWIRELESS07: NEW ENGLAND,
Jun. 5, 2007 – Today, at the MuniWireless07
conference, JiWire, the world’s largest mobile
broadband advertising network, announced the availability
of the JiWire Advertising Appliance, an in-network
appliance that provides network operators with
powerful options for the delivery of advertising
to network users. An enhancement to JiWire’s
existing ad platform, the JiWire Advertising Appliance
enables unique “in-stream” advertising
formats including:
- Advertising displayed in response to a user’s
navigating to a particular URL
- Advertising displayed at pre-determined timed-based
intervals
- Continuous advertising displayed throughout a
network user’s Internet browsing
The JiWire Advertising Appliance is powered by advanced
advertising delivery technology from Front Porch,
a leader in Internet advertising delivery solutions. More
information about the JiWire Mobile Broadband Advertising
Network and the JiWire Advertising Appliance may
be found at http://www.jiwire.com/business/ad-platform.htm.
The JiWire Mobile Broadband Advertising Network
and the JiWire Advertising Appliance enable advertisers
to reach a highly attractive audience with location-driven
messaging using cutting-edge advertising formats. For
example, a traveler can automatically be presented
with offers for services, such as a restaurants or
dry cleaning, which are in the immediate vicinity
of the hotel or café at which he or she is
using a Wi-Fi hotspot. By delivering location-specific
advertising and providing sophisticated performance
tracking, the Mobile Broadband Advertising Network
gives advertisers unprecedented control, maximizes
the effectiveness of campaigns, and enables operators
to better monetize their networks.
“We’re pleased that JiWire, a
progressive leader in the Wi-Fi advertising arena,
has chosen the Front Porch advertising delivery technology
for the JiWire Advertising Appliance,” said
Zachary Britton, chief executive officer, Front Porch. “JiWire
is addressing critical needs of both advertisers
seeking to maximize their ROI with better targeting
and Wi-Fi network operators seeking to offset costs
with advertising revenue. “
“We’re excited to enable WISPs to yield
more revenue per session and advertisers to reach
an elusive demographic with these cutting-edge advertising
formats,” said Kevin McKenzie, founder and
CEO, JiWire. “The JiWire Advertising Appliance
takes the performance and capability of the JiWire
Mobile Broadband Advertising Network to a whole new
level.”
About JiWire
JiWire is the largest mobile broadband advertising
network, delivering premium, location-driven advertising
on Wi-Fi and WiMAX networks. JiWire’s
breakthrough advertising medium enables marketers
to reach an influential mobile demographic at point-of-connection. JiWire’s
portfolio of blue-chip advertisers, combined with
its market-proven delivery platform and registry
of Wi-Fi and WiMAX locations, enables mobile broadband
networks and device manufacturers to leverage advertising
as a currency for wireless Internet access. For
more information, please visit www.jiwire.com or
call (415) 877-4711.
About Front Porch, Inc.
Front Porch, Inc., founded in 1998, is the worldwide
leader in advertising and messaging delivery solutions
for Internet providers. After serving over 4.6
Million subscribers in 2005, Front Porch grew to
serve over 7.5 Million subscribers in 2006 in over
650 locations in 28 countries. Front Porch currently
has solutions deployed in many types of
installations, including telcos, cable ISPs, traditional
ISPs, wireless ISPs, wireless hot zones, conferences,
airports, coffee shops, shopping malls, train stations,
resorts, universities, commuter hubs, sports centers,
tourist attractions, and free-hotspot.com, the world's
largest network of free WiFi HotSpots. See www.frontporch.com.
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Media Contact
Christian Danella
Prequent, Inc. (for JiWire, Inc.)
christian@prequent.com
(408) 275-6488 office
(415) 350-4830 mobile |
