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7 June, 2007

JiWire uses Front Porch for WiFi

2018-08-13T14:31:25-07:00June 7th, 2007|

Today, at the MuniWireless07 conference, JiWire, the world’s largest mobile broadband advertising network, announced the availability of the JiWire Advertising Appliance, an in-network appliance that provides network operators with powerful options for the delivery of advertising to network users. An enhancement to JiWire’s existing ad platform, the JiWire Advertising Appliance enables unique “in-stream” advertising formats including:

“JiWire is addressing critical needs of both advertisers seeking to maximize their ROI with better targeting and Wi-Fi network operators seeking to offset costs with advertising revenue.”
Advertising displayed in response to a user’s navigating to a particular URL
Advertising displayed at pre-determined timed-based intervals
Continuous advertising displayed throughout a network user’s Internet browsing
The JiWire Advertising Appliance is powered by advanced advertising delivery technology from Front Porch, a leader in Internet advertising delivery solutions. More information about the JiWire Mobile Broadband Advertising Network and the JiWire Advertising Appliance may be found at http://www.jiwire.com/business/ad-platform.htm.

The JiWire Mobile Broadband Advertising Network and the JiWire Advertising Appliance enable advertisers to reach a highly attractive audience with location-driven messaging using cutting-edge advertising formats. For example, a traveler can automatically be presented with offers for services, such as a restaurants or dry cleaning, that are in the immediate vicinity of the hotel or café at which he or she is using a Wi-Fi network. By delivering location-specific advertising and providing sophisticated performance tracking, the Mobile Broadband Advertising Network gives advertisers unprecedented control, maximizes the effectiveness of campaigns, and enables operators to better monetize their networks.

“We’re pleased that JiWire, a progressive leader in the Wi-Fi advertising arena, has chosen the Front Porch advertising delivery technology for the JiWire Advertising Appliance,” said Zachary Britton, chief executive officer, Front Porch. “JiWire is addressing critical needs of both advertisers seeking to maximize their ROI with better targeting and Wi-Fi network operators seeking to offset costs with advertising revenue.”

“We’re excited to enable WISPs to yield more revenue per session and advertisers to reach an elusive demographic with these cutting-edge advertising formats,” said Kevin McKenzie, founder and CEO, JiWire. “The JiWire Advertising Appliance takes the performance and capability of the JiWire Mobile Broadband Advertising Network to a whole new level.”

About JiWire

JiWire is the largest mobile broadband advertising network, delivering premium, location-driven advertising on Wi-Fi and WiMAX networks. JiWire’s breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire’s portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi and WiMAX locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access.

24 February, 2006

Front Porch WiFi Messaging and Advertising Solution

2018-08-13T14:31:33-07:00February 24th, 2006|

Greet retail customers with on-screen branding messages, advertising, in-store promotions!

A Seat on the Front Porch: Coffee shop owners, hoteliers and others don’t just want to give away free Wi-Fi. They want to use that wireless connection to greet their customers with on-screen branding messages, advertising, in-store promotions and other communications. In short, they want to say howdy, and companies like Front Porch are here to make the howdy happen. Founded in 1998, the company’s technology offers simplified means of creating and managing communications between Wi-Fi providers and users.

Recently, it scored a big win when its product was selected as the technology of choice by free-hotspot.com, Europe’s largest and fastest growing free wireless service network. “Europe has the least Wi-Fi penetration, but it is growing the fastest,” says Raul Vaughn, Director of Strategic Services at Front Porch. “Everyone we are talking to there is still talking about individual businesses putting up their own hotspots.” That’s territory Front Porch knows well, having cultivated just such a market in the U.S. since its inception in the late 1990s. In this latest iteration, the company has teamed with Anacapa Holdings, parent company of free-hotspot.com. Anacapa will utilize Front Porch technology to help European Wi-Fi operators build an ad-supported network in a revenue sharing model, Vaughn says. free-hotspot.com works with local, multi-national and national advertisers and agencies to develop online marketing programs and initiatives intended to reach Wi-Fi users. To make the most of this opportunity, Front Porch executives won’t be relying just on their partners across the pond. The company already has opened a three-person office in London in an effort to have a direct presence in their target market. “We think it’s pretty important to maintain contact with the customer,” Vaughn says. “And when you have someone who speaks with a British accent, they say things so much nicer than we do.” Analysts say there is good reason for purveyors of hotspot-related technologies to be looking toward the Continent for business opportunities.

In 2005, two of the top three Wi-Fi enabled cities in the world were European: the top three were London, New York and Paris, according to the latest research from hotspot information and service provider JiWire. The trend held among the top three countries: the United States, the United Kingdom and Germany.Yet even with its recent European coup, Front Porch is keeping one eye firmly fixed on the United States, where Vaughn says a shifting emphasis in the Wi-Fi market is driving significant growth opportunities. He’s talking about the push toward municipal Wi-Fi, which he predicts will soon reshape the market for Wi-Fi technologies and services. “In the U.S., the main focus right now is on municipal wireless in places like San Francisco and Philadelphia, with people wanting to

[provide high-speed connectivity to] entire cities and provide free or low-cost access to every man, woman and child,” Vaughn says. Over the past year, numerous cities large and small have put the wheels in motion to deploy citywide networks. They’re looking to wireless to enhance public services, boost economic development and make the Internet more readily available to citizens. Vaughn says his company may have an early lead in that its core product readily translates from the hotspot model to the municipal realm. “At any time, our existing technology can be applied to municipal wireless,” he says. Instead of delivering ads, he suggests, the same technology could be used to send emergency alerts across a broad population.

To help spread the word, the company has launched a marketing push. It will sponsor free Wi-Fi access at this spring’s Muni Wi-Fi conference in Atlanta, as well as at the W2i digital cities convention in Houston. The firm also has joined Intel’s “Digital Communities” initiative, an effort to help pilot communities design, develop and deploy new technologies. Thus, even as Front Porch pursues its new European opportunities, the company is pushing hard to grab a piece of this emerging municipal market. “And we are making some pretty good inroads,” Vaughn says. By Adam Stone, February 24, 2006, Wifi-Planet.

7 February, 2006

In Browser Security Notices for Service Providers by Front Porch

2018-08-13T14:31:40-07:00February 7th, 2006|

Subscriber Communication Use Case

Front Porch, Inc., the leading developer of online user communications technologies for Network Providers unveiled today its PorchLight Security Messaging(TM) technology that extends the capabilities of Intrusion Detection and Prevention Systems to automatically notify infected users of security threats such as viruses, worms, spyware, Trojans, and zombies. Online users are also automatically notified in real time in their browsers when they attempt to surf to fraudulent Phishing sites.

PorchLight Security Messaging combines Front Porch’s proven subscriber communications technology with output from leading Intrusion Detection and Protection Systems to automatically send notification directly to infected users’ browsers. Infected users receive a secure, branded message that contains information on the specific security threat along with instructions, enabling users to clean up their computers and solve network issues at the source.

“Current Intrusion Detection and Prevention Systems detect and contain security threats,” said Raul Vaughn, Director of Strategic Services at Front Porch. “PorchLight Security Messaging bridges the gap between detection and automatic user notification and provides a more elegant and efficient solution than other methods currently available to network providers. Our solution is ideal for all types of network providers, including corporate, campus, community and municipal WiFi networks as well as traditional Internet Service Providers.”

Currently, network providers typically handle a flood of incoming calls, send email that users may never receive or read, or cut off network access to a broad group of users without notice. “We created automated messaging services because Network Service Providers asked for our help. Infected users were killing their networks. Their network operations personnel were overwhelmed by the magnitude of the security problems and did not have the resources to resolve them while focusing on customer service,” said Carl Daly, Director of Sales at Front Porch.

Front Porch will demonstrate PorchLight Security Messaging at DEMO 2006 on February 7 and 8. “We are pleased to have been chosen as a participant at DEMO 2006,” said Zachary Britton, CEO of Front Porch. “DEMO is the ideal venue to present our PorchLight Security Messaging Services to an audience that is eagerly awaiting the latest breakthroughs in network security.”

“Front Porch’s PorchLight Security Messaging is the next step in the ongoing evolution of network security,” said Chris Shipley, executive producer of the DEMO Conferences. “I am eager for my network service provider to get PorchLight Security Messaging on their network.”

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5 October, 2005

Front Porch Selected by free-hotspot.com

2016-04-13T12:38:33-07:00October 5th, 2005|

Powering Europe’s largest and fastest growing free Wi-Fi network

Front Porch, Inc., provider of online subscriber communications technologies for Internet Service Providers and wireless networks, announced that its technology has been selected by free-hotspot.com to power Europe’s largest and fastest growing free wireless service network.

“Front Porch’s technology provides us with sophisticated local advertising, messaging and management capabilities,” said Daniel C. Toomey, Jr., CEO of free-hotspot.com. “These unique capabilities coupled with the ability to scale rapidly and manage literally thousands of distributed access points from a central interface make Front Porch technology critical to our business. With this technology we can accelerate our network deployment to meet the growing demand for free HotSpots.”

“These unique capabilities coupled with the ability to scale rapidly and manage literally thousands of distributed access points from a central interface make Front Porch technology critical to our business. With this technology we can accelerate our network deployment to meet the growing demand for free HotSpots.”

Information portals and WiFi advertisements

“We are pleased that free-hotspot.com has decided to build its network on our technology,” said Zachary Britton, President of Front Porch, “They are making full use of our technology to deliver terms of service and other customized messages to their users, provide information portals, and serve local advertisements. They are an excellent example of how our next generation of network services and management capabilities can be used to produce profits, even when access is given away for free.”

Front Porch and free-hotspot.com will be demonstrating their combined solution today at the TELECOM ’05 show. To learn more about this exciting new technology, drop by booth #1229 for a live demonstration.

About Wi-Fi and HotSpots

About Wi-Fi and HotSpots: – Wi-Fi, also knows as 802.11 or wireless networking, is the simple, wireless way to handle networking. With Wi-Fi, computers can be wirelessly connected anywhere. HotSpots are connection points for Wi-Fi networks. Each HotSpot is created with a small box, containing an 802.11 radio that can simultaneously talk to up to one hundred 802.11 cards, which is hardwired into the Internet. Wi-Fi hotspots are now available in public places like restaurants, hotels, libraries and airports. Traditionally, users have had to pay for access to public HotSpots. Free public HotSpots are now becoming widely available through companies such as free-hotspot.com

About free-hotspot.com – free-hotspot.com is rapidly expanding Europe’s largest free Wi-Fi service network. The company also provides a comprehensive directory of more than 6,000 free HotSpots throughout the world. free-hotspot.com’s locations include cafes, hotels, pubs, restaurants, retail centres, transit centres and other public venues. free-hotspot.com works with local, multi-national and national advertisers and agencies to develop online marketing programs and initiatives intended to reach Wi-Fi users through its “On-Site” and “Portal” advertising channels. free-hotspot.com is located in Dublin, Ireland and is a subsidiary of Anacapa Holdings Ltd, an international online marketing company.

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