Solution Snapshot: DNS Error Monetization Generating New Revenue with Error Monetization
Problem:
Generate new revenue from existing customers without raising rates.
Challenge:
A regional provider was looking for additional revenue opportunities without raising rates for current subscribers.
They considered raising advertising rates on their successful portal but didn’t want to drive advertisers to competing platforms.
Highlights:
Front Porch installed a DNS Error Monetization system on their network generating revenue from sponsored search results displayed to the subscriber based on the requested URL. Through its partnership with Yahoo! Front Porch is able to supply this service at no charge to the Internet provider and shares generated revenue.
Results:
The provider started generating revenue as soon as the service was installed.
Subscribers were presented with a provider branded search results page whenever a DNS error lookup occurred.
The subscribers perceived the branded results page as a value-added service from the provider and are pleased with the service.
