Today, at the MuniWireless07 conference, JiWire, the world’s largest mobile broadband advertising network, announced the availability of the JiWire Advertising Appliance, an in-network appliance that provides network operators with powerful options for the delivery of advertising to network users. An enhancement to JiWire’s existing ad platform, the JiWire Advertising Appliance enables unique “in-stream” advertising formats including:
“JiWire is addressing critical needs of both advertisers seeking to maximize their ROI with better targeting and Wi-Fi network operators seeking to offset costs with advertising revenue.”
Advertising displayed in response to a user’s navigating to a particular URL
Advertising displayed at pre-determined timed-based intervals
Continuous advertising displayed throughout a network user’s Internet browsing
The JiWire Advertising Appliance is powered by advanced advertising delivery technology from Front Porch, a leader in Internet advertising delivery solutions. More information about the JiWire Mobile Broadband Advertising Network and the JiWire Advertising Appliance may be found at http://www.jiwire.com/business/ad-platform.htm.
The JiWire Mobile Broadband Advertising Network and the JiWire Advertising Appliance enable advertisers to reach a highly attractive audience with location-driven messaging using cutting-edge advertising formats. For example, a traveler can automatically be presented with offers for services, such as a restaurants or dry cleaning, that are in the immediate vicinity of the hotel or café at which he or she is using a Wi-Fi network. By delivering location-specific advertising and providing sophisticated performance tracking, the Mobile Broadband Advertising Network gives advertisers unprecedented control, maximizes the effectiveness of campaigns, and enables operators to better monetize their networks.
“We’re pleased that JiWire, a progressive leader in the Wi-Fi advertising arena, has chosen the Front Porch advertising delivery technology for the JiWire Advertising Appliance,” said Zachary Britton, chief executive officer, Front Porch. “JiWire is addressing critical needs of both advertisers seeking to maximize their ROI with better targeting and Wi-Fi network operators seeking to offset costs with advertising revenue.”
“We’re excited to enable WISPs to yield more revenue per session and advertisers to reach an elusive demographic with these cutting-edge advertising formats,” said Kevin McKenzie, founder and CEO, JiWire. “The JiWire Advertising Appliance takes the performance and capability of the JiWire Mobile Broadband Advertising Network to a whole new level.”
About JiWire
JiWire is the largest mobile broadband advertising network, delivering premium, location-driven advertising on Wi-Fi and WiMAX networks. JiWire’s breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire’s portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi and WiMAX locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access.