Providers use Front Porch Technology to Efficiently Help Subscribers Upgrade Equipment, Increasing Speeds and Improving User Experience
SONORA, Calif.–(BUSINESS WIRE)–With Front Porch, Internet service providers (ISPs) can communicate to subscribers that still use older, slower modems and help them upgrade to the fastest customer-premises equipment available. This ensures faster streaming with less buffer, increased download and upload speeds, more reliable connections for all household devices, and a marked improvement to subscriber satisfaction.
Using Front Porch’s innovative messaging solutions, ISPs can make sure they are doing everything in their power to provide users with the fastest possible Internet experience via DOCSIS 3.0 technology in cable environments or fiber optic service for DSL customers. Front Porch gives providers the ability to deliver a customized in-browser message, targeted only toward accounts with older equipment, and remind account holders of the benefits an upgrade would provide. Customers who have up-to-date equipment are excluded from the message.
“For ISPs, the task of getting millions of customers to swap out equipment is difficult enough as it is,” said Ned Sudduth, vice president of marketing and partnerships for Front Porch. “With Front Porch technology, that process is made easier by giving providers the assurance they are getting in touch with only those customers who would benefit from upgrades. Compared to email messages, direct mail, and phone calls, our technology offers a much more effective and efficient solution.”
Millions of subscribers have already benefitted from this engagement method from Front Porch. It enables ISPs to communicate to different subsets of customers in need of an upgrade and includes a high degree of personalization to the resulting messages.
“Providers often have different target audiences – there may be an audience of subscribers eligible for a free modem upgrade, and an audience of subscribers who pay a monthly fee to rent the modem,” Sudduth added. “Each audience is targeted with a message containing the right wording that matches their exact plan. The browser message is interactive and allows subscribers to opt in to an upgrade and easily schedule a delivery or install date.”
Front Porch is committed to helping ISPs stay ahead of industry-wide technology shifts and meet their goals of enabling faster Internet speeds in the homes of their subscribers. To see why our customers routinely declare our in-browser messaging solution as the most effective tool to communicate to their subscribers, please visit www.frontporch.com.
ABOUT FRONT PORCH
Front Porch offers broadband service providers an innovative and effective network-based subscriber notification solution that solves key communication needs and improves ISP-to-Subscriber engagement, reaching subscribers with the right message, at the right time, to the right device.
Jerry Whitehead III, 209-288-5568